Cookie Policy

1. What Are Cookies

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, to provide a better user experience, and to give website operators information about how their site is being used.

A cookie typically contains the following information: the name of the domain from which the cookie was set, the "lifetime" of the cookie (how long it will remain on your device), and a unique randomly generated value that identifies your browser session or preferences. Some cookies also store small amounts of personally identifiable information, such as language preferences or login status.

How Cookies Are Stored

Cookies are stored in your web browser's cookie store. When you return to a website, your browser sends back the cookies that belong to that site, allowing the website to recognize your browser and remember your preferences or session data. Session cookies are deleted when you close your browser, while persistent cookies remain on your device until they expire or are manually deleted.

Similar Technologies

In addition to cookies, we may also use other similar tracking technologies, including:

• Web beacons (pixel tags): Transparent images embedded in web pages or emails that allow us to detect when a page has been viewed or an email has been opened.
• Local storage: A browser storage mechanism similar to cookies but with a larger storage capacity, used to store preferences locally on your device.
• Pixels: Code snippets from third-party advertising platforms (such as Meta Pixel or Google Ads conversion tags) that fire when specific actions are taken on our website, enabling conversion tracking and retargeting capabilities.
• JavaScript tags: Scripts loaded on our pages that collect behavioral data for analytics and personalization purposes.

References to "cookies" throughout this policy should be understood to encompass all such similar technologies unless otherwise specified.

2. How We Use Cookies

We use cookies and similar technologies for a variety of purposes that help us provide, maintain, and improve our website and services. Specifically, we use cookies to:

Ensure Website Functionality

Certain cookies are essential for the basic operation of our website. Without these cookies, core features such as page navigation, form submissions, and security protections cannot function. We do not use essential cookies to collect personal information beyond what is strictly necessary for the session.

Analyze Website Performance

We use analytics cookies to understand how visitors interact with our website — which pages they visit most frequently, how long they spend on each page, where they came from, and what actions they take. This helps us identify popular content, diagnose technical problems, and make data-driven improvements to our site structure and user experience.

Measure Marketing Effectiveness

Where you have provided consent, we use marketing cookies to measure the effectiveness of our advertising campaigns across platforms such as Google Ads and Meta (Facebook/Instagram). These cookies track actions you take after clicking on one of our ads, enabling us to understand which campaigns drive valuable outcomes and to optimize our advertising spend accordingly.

Deliver Relevant Advertising

With your consent, we may use cookies and pixels to build audience segments and to deliver relevant advertisements to you when you visit other websites or social media platforms. This practice, known as retargeting, allows us to show ads for our services to people who have previously expressed interest by visiting our website. You may withdraw consent for marketing cookies at any time.

Remember Your Preferences

Functional cookies allow our website to remember choices you have made, such as your cookie consent preferences or language selection, so you do not have to re-enter them on each visit.

3. Types of Cookies We Use

The following table provides detailed information about the specific cookies placed on your device when you visit our website, organized by category:

Essential Cookies

These cookies are strictly necessary for the website to function. They cannot be disabled through our consent mechanism because the site cannot function without them. However, you may delete them through your browser settings at any time.

• Session Cookie — Purpose: Maintains your browsing session across page requests. Stores a temporary session identifier that is deleted when you close your browser. Retention: Session (deleted on browser close). Provider: Optirank Studio LLC.
• CSRF Token Cookie — Purpose: Protects against cross-site request forgery attacks on our forms. Contains a cryptographically random token that validates form submissions. Retention: Session. Provider: Optirank Studio LLC.
• Cookie Consent Cookie — Purpose: Stores your cookie consent preferences so we do not ask for consent on every page visit. Records whether you have accepted or declined non-essential cookies. Retention: 12 months. Provider: Optirank Studio LLC.
• Language Preference Cookie — Purpose: Remembers your selected language to display the website in your preferred language on return visits. Retention: 12 months. Provider: Optirank Studio LLC.

Analytics Cookies

These cookies are set by Google Analytics and help us understand how visitors interact with our website. All data collected is aggregated and pseudonymous — it does not directly identify individual users. These cookies require your consent in jurisdictions where analytics cookies are considered non-essential.

• _ga — Purpose: Google Analytics main cookie. Contains a unique client identifier used to distinguish individual users and sessions. Calculates visitor, session, and campaign data and tracks site usage for analytics reporting. Retention: 2 years. Provider: Google LLC.
• _gid — Purpose: Google Analytics session cookie. Contains a unique identifier used to distinguish users within a single 24-hour period. Used to calculate sessions and pages per session for analytics. Retention: 24 hours. Provider: Google LLC.
• _ga_[ID] — Purpose: Google Analytics 4 (GA4) container cookie. Used to persist session state and maintain the GA4 measurement session. Retention: 2 years. Provider: Google LLC.
• _gat — Purpose: Google Analytics throttle cookie. Used to throttle request rates to Google's analytics servers, limiting the volume of data collected on high-traffic sites. Retention: 1 minute. Provider: Google LLC.

Marketing and Advertising Cookies

These cookies are used by advertising platforms to track the effectiveness of our campaigns and to deliver relevant ads to people who have visited our website. They require your explicit consent and will only be set if you have accepted marketing cookies via our consent banner.

• _gcl_au — Purpose: Google Ads conversion linker cookie. Used to link conversions (form fills, calls, purchases) to the Google Ads click that led to the conversion. Enables measurement of Google Ads campaign ROI. Retention: 90 days. Provider: Google LLC.
• _gcl_gs / _gcl_aw — Purpose: Google click ID cookies. Store the Google Click ID (GCLID) from the last ad click, used to attribute conversions to specific ad campaigns, ad groups, and keywords. Retention: 90 days. Provider: Google LLC.
• _fbp — Purpose: Meta (Facebook) Pixel main cookie. Identifies browsers for Meta's ad delivery and measurement system. Used to track conversions from Meta advertising (Facebook and Instagram), optimize ad delivery, and build Custom Audiences for retargeting. Retention: 90 days. Provider: Meta Platforms, Inc.
• _fbc — Purpose: Meta (Facebook) Click ID cookie. Stores the Facebook Click ID from the most recent Meta ad click, used for accurate conversion attribution between your click on a Meta ad and an action you take on our website. Retention: 90 days. Provider: Meta Platforms, Inc.
• IDE — Purpose: Google DoubleClick advertising cookie. Used by Google's advertising network to serve targeted advertisements based on your browsing history and to track conversion events. Retention: 13 months. Provider: Google LLC (via doubleclick.net).
• test_cookie — Purpose: Google DoubleClick test cookie. Used to check whether the user's browser supports cookies. Set briefly and then deleted. Retention: 15 minutes. Provider: Google LLC.

4. Third-Party Cookies

Some cookies placed on our website are set by third-party services that appear on our pages or that power our analytics and advertising infrastructure. These third parties set cookies according to their own privacy policies, which we do not control. Below is a summary of the key third parties and links to their cookie and privacy documentation:

Google LLC

Google provides analytics (Google Analytics), advertising measurement (Google Ads), and tag management (Google Tag Manager) services on our website. Google may set several cookies as described in Section 3. Google processes the data collected through these cookies in accordance with its own Privacy Policy and may use it to personalize ads shown to you on Google-owned properties and the Google Display Network.

• Google Privacy Policy: policies.google.com/privacy
• Google Analytics Opt-out: tools.google.com/dlpage/gaoptout
• Google Ads Settings: adssettings.google.com

Meta Platforms, Inc.

Meta's Pixel technology allows us to measure the effectiveness of advertising campaigns on Facebook and Instagram, and to build retargeting audiences. The Meta Pixel may set cookies as described in Section 3. Meta processes this data in accordance with its Data Policy.

• Meta Data Policy: facebook.com/privacy/policy
• Meta Ad Preferences: facebook.com/ads/preferences

Data Sharing Limitations

We do not authorize any third-party cookie providers to use the data they collect through our website for their own advertising purposes beyond what is described above and in their respective privacy policies. We do not sell personal data collected through cookies to data brokers or other third parties.

5. Managing Your Cookie Preferences

You have several options for controlling the cookies that are placed on your device. Below we explain how to manage cookies through our consent mechanism and through your browser settings.

Managing Cookies via Our Website

When you first visit our website, a cookie consent banner is displayed. You can choose to "Accept All" cookies (essential, analytics, and marketing) or "Decline" non-essential cookies. Your choice is stored in a cookie for 12 months. You can update your preferences at any time by clearing your browser cookies, which will cause the consent banner to reappear on your next visit.

Managing Cookies in Google Chrome

Open Chrome and click the three-dot menu in the top-right corner. Navigate to Settings > Privacy and security > Cookies and other site data. From here you can block all cookies, allow cookies from specific sites, or clear existing cookies. You can also access site-specific cookie settings by clicking the padlock icon in the address bar when visiting any website.

Managing Cookies in Mozilla Firefox

Open Firefox and click the three-line menu in the top-right corner. Navigate to Settings > Privacy & Security. Under "Enhanced Tracking Protection," you can choose Standard, Strict, or Custom protection levels. To view and delete individual cookies, scroll down to "Cookies and Site Data" and click "Manage Data." Firefox's Strict protection mode blocks most tracking cookies by default.

Managing Cookies in Apple Safari

On macOS, open Safari and go to Safari > Settings (or Preferences) > Privacy. Here you can block all cookies, prevent cross-site tracking, or manage cookies from specific websites. On iOS, navigate to Settings > Safari > Privacy & Security and toggle "Prevent Cross-Site Tracking" and "Block All Cookies" as desired.

Managing Cookies in Microsoft Edge

Open Edge and click the three-dot menu. Navigate to Settings > Cookies and site permissions > Manage and delete cookies and site data. You can allow or block cookies globally, create exceptions for specific sites, and view and delete individual cookies stored by any website you have visited.

Important Note About Disabling Cookies

Please be aware that disabling all cookies, including essential cookies, may significantly impair the functionality of our website. In particular, contact forms and other interactive features may not work correctly if essential cookies are blocked. We recommend only disabling non-essential cookies (analytics and marketing) if you have privacy concerns, rather than blocking all cookies entirely.

Opt-Out Tools for Advertising

In addition to browser-level cookie controls, you can opt out of interest-based advertising from many advertising networks through the following industry opt-out tools:

• Network Advertising Initiative (NAI) Opt-Out: optout.networkadvertising.org
• Digital Advertising Alliance (DAA) Opt-Out: optout.aboutads.info
• European Interactive Digital Advertising Alliance (EDAA): youronlinechoices.com
• Google Analytics Opt-Out Browser Add-on: tools.google.com/dlpage/gaoptout

6. Cookie Consent

We are committed to obtaining your informed consent before placing non-essential cookies on your device. This section explains how our cookie consent mechanism works and the legal basis under which we process your data through cookies.

Our Consent Banner

When you first visit our website from a jurisdiction that requires consent for non-essential cookies (including all users in the EEA, UK, and other regions with applicable cookie laws), a cookie consent banner appears at the bottom of the page. The banner provides you with two options:

• Accept All: Clicking "Accept All" grants your consent to essential, analytics, and marketing cookies. All cookie categories will be activated.
• Decline: Clicking "Decline" restricts cookies to essential cookies only. Analytics and marketing cookies will not be placed, and no data will be sent to Google Analytics, Google Ads, or Meta Pixel.

Consent Record

Your consent choice is recorded in a first-party cookie stored on your device and is valid for 12 months. After this period, the consent banner will reappear to allow you to review and update your preferences. We maintain a record of consent events for compliance purposes, including the date, time, and version of the consent banner at the time of your choice.

Withdrawing Consent

You may withdraw your consent for non-essential cookies at any time by clearing your browser's cookie storage (which will trigger the consent banner to reappear on your next visit), or by adjusting your browser settings as described in Section 5. Withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

Legal Basis for Cookie Processing

Our use of cookies is governed by the following legal bases:

• Essential cookies: Processed on the basis of our legitimate interest and/or contractual necessity to provide a functional and secure website. These do not require consent.
• Analytics cookies: Processed on the basis of your consent (Article 6(1)(a) GDPR). Will not be placed unless you have accepted analytics cookies via our consent banner.
• Marketing and advertising cookies: Processed on the basis of your explicit consent (Article 6(1)(a) GDPR). Will not be placed unless you have accepted marketing cookies via our consent banner.

Do Not Track

Some browsers include a "Do Not Track" (DNT) setting that sends a signal to websites requesting that your browsing activity not be tracked. Currently, there is no universal standard for how websites should respond to DNT signals. We do not currently alter our data collection practices in response to DNT signals, but we encourage you to use our cookie consent banner and browser-level cookie controls to manage your preferences directly.

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in the technologies we use, our business practices, legal requirements, or feedback from regulators. We will notify you of material changes through the following methods:

• Updating the "Last updated" date at the top of this page
• Displaying a notice on our website when significant changes are made
• Where required by law, presenting an updated consent banner to collect fresh consent for any new cookie categories or significantly changed uses

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies. If we introduce new cookies or materially change the purpose of existing cookies in a way that requires fresh consent, we will reset your consent record and present the updated consent banner on your next visit.

For users in the EU/EEA and UK, if we introduce cookies that require consent under ePrivacy Directive or UK PECR requirements, we will obtain your consent before setting those cookies, regardless of whether your previous consent covered the new category.

If you have questions about any changes to this policy, please contact us at the address provided in Section 8.

8. Contact Us

If you have any questions, concerns, or requests regarding our use of cookies or this Cookie Policy, please contact us. We aim to respond to all cookie-related inquiries within 30 days.

Cookie and Privacy Inquiries

• Email: privacy@optirankstudio.com
• Subject line: Please include "Cookie Policy" or "Cookie Inquiry" for fastest routing
• Response time: We aim to acknowledge all inquiries within 5 business days and respond fully within 30 days

Mailing Address

Optirank Studio LLC
Attn: Privacy Department
2232 Dell Range Blvd, Suite 303 1513
Cheyenne, WY 82009
United States

Additional Resources

For broader information about how we handle your personal data, please read our Privacy Policy. For information about the terms governing use of our services, please see our Terms of Service. If you have questions about our digital marketing services, please visit our Contact page.